Journal Entry #2

Personally I would say that a slogan that originally wasn't even close to being nationally is now an international logo and popular among youth of today and that is the Tapout logo or slogan. This brand is a brand of fight gear or equipment that also has a vastly increasingly popular clothing line. This brand first originated with the UFC and the UFC in itself has climbed the ladder for viewership and popularity in the past decade. Back in the 90's hardly anyone knew about the sport and a lot of those who did looked at the sport as not being a sport rather it was just human cock fighting in a sense. This sport is now one of the biggest sports around if not even more popular than boxing. This sport has evolved astronomically because of this Tapout logo its given people something to associate with this vastly growing sport. The Tapout brand has also led the way for other fighting brands like Warrior and Affliction and other less renowned brands.